(E5) The social media expert Hel Reynolds
Social media doesn’t always get the best rep and over the years I’ve spoken with many leaders who are hesitant to move online, for fear of getting caught up in the negativity, or thinking that what they’re working on is too important or serious to be condensed into a few hundred characters. But being visible and working on your online connection can be vital to the impact you make as a leader.
In this episode I am talking with all-round social media guru Hel Reynolds. Through her organisation Comms Creatives, Hel advises leaders and communications teams on how to overcome their fears about showing up online and building a social media presence that connects.
By the end of this discussion we aim to show you how social media can play a part in your own leadership approach, helping you to do it your own way.
We talk about:
what exactly is social media
the one-minute pitch for why leaders should be using social media
why leaders should ignore social media at their peril
how to avoid social media becoming all-consuming
bringing your personality online
knowing where to invest your time and effort online
why LinkedIn is a great place to start
navigating negative comments online
how to find your creative side
what you can learn from one MP's posts on TikTok
how social media fits as part of your leadership communications plan
what you can learn from leading CEOs using LinkedIN
the one bit of social media advice people should pay attention to
Resources and helpful links
You might also be interested in listening to the How to Take the Lead episode on communications
Kekst CNC Global CEO LinkedIn Tracker
Lee also referenced the Connected Leaders report by Brunswick (link above); in the report they found that 47% of staff will look at a CEO's social media account when considering joining a company. And 74% of employees expect leaders to use social media to communicate.
