(E13) The business storytelling expert Janet Murray

One of the most powerful ways a leader can connect with others is through storytelling. But it can be hard to understand how you apply that to your everyday leadership approach, especially if you’re someone who is number or action orientated.

But storytelling is at the heart of great strategy and is how the most impactful leaders take people with them.

In today’s episode I’m delighted to be talking with Janet Murray, an expert in storytelling and that all-important connection to business strategy. Janet’s a former journalist, and now supports businesses to be more strategic in the content they produce. She’s a podcaster, international speaker and creator of the courageous CEO strategic business planner and resource kit.

We talk about:

  • what storytelling in leadership really means

  • the problem with powerpoint presentations

  • how to embed storytelling into your communications

  • the role of AI

  • strategic storytelling

  • thought leadership content

  • developing your own content plan

  • credibility

  • leadership brands

  • how to get started

Resources and helpful links

 
Janet Murray, creator of the Courageous CEO Content Kit
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(E14) Trudie Davies: always inquisitive

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(E12) Why your network matters